AW19 MOD BY PARFAIT CATALOG PREVIEW

SNEAK PEEK BEFORE OFFICIAL LAUNCH

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INTRODUCING MOD BY PARFAIT AW19 COLLECTIONS

With the release of its Autumn-Winter 2019 collection, Mod by Parfait, sister brand to global lingerie leader Parfait, continues to solidify its stance in the trend-driven millennial lingerie category.

The wanderlust-inspired season takes us on a whirlwind tour from New York to Miami, London to Paris, presenting four new collections alongside existing best-sellers. Innovative silhouettes, elegant embellishments, featherlight fabrications and more all underscore a theme of modern romance. Mod by parfait covers an expansive size range of A-g cup, 32–44 bands and XS–4XL bottoms, hitting retailers around the globe beginning late July 2019.

The AW19 season kicks off in New York, featuring an Unlined Longline Bra and Hipster offered in Porcelain, Racing Red and Black. Subtle tulle trim, vintage-inspired buttons and minimalist floral lace provide the perfect blend of modern femininity. Heading south to Miami we see a featherlight collection of unlined, wire-free bralettes (Bandeau and Triangle), alongside a cheeky Boyleg perfect for all day (and night) wear, the collection is offered in Blossom or Black. Slip into London across the pond, whose Padded Bra, Unlined Wire Plunge Bra and Hipster are fabricated from the softest stretch mesh with a subtle geo-print. Choose from pretty Porcelain or under-drawer staple Black. Finally in Paris, romance is kicked up a notch with flirty ruffle trim, sheer mesh panels and cabaret-inspired piping seen throughout the 5-piece collection. A new, streamlined Babydoll alongside a Plunge Padded Bra, Unlined Wire Demi Bra, Hipster and High-Waist Thong come available in Ivory, Black or Moulin Rouge-ready Deep Cherry. 

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